In today's dynamic consumer landscape, sustainability has become a paramount concern, especially in the tea industry. Specialty & emerging beverages brands seeking to reinforce their commitment to sustainable practices have a natural ally in Grown Climate Smart. Our emphasis on sustainable agriculture and climate-smart commodities perfectly mirrors the values of forward-thinking tea brands. By partnering with Grown Climate Smart, specialty & emerging beverages can elevate their sustainability efforts while upholding their dedication to sourcing high-quality, sustainable ingredients.

According to the NYU STERN Center for Sustainable Business 2023 Sustainable Market Share Index™, products marketed as sustainable now command a significant 17.3% market share, showcasing a substantial +3.6 ppt increase since 2015. Notably, these sustainable-marketed products have played a pivotal role in driving consumer purchasing trends, delivering one-third of all CPG growth while growing at a rate nearly twice as fast as their conventional counterparts. The data further reveals a consistent annual increase in the incorporation and communication of sustainability benefits in new products, underlining the growing significance and resonance of sustainability in consumer preferences.

Grown Climate Smart stands at the forefront of this movement, providing specialty & emerging beverages brands with a valuable opportunity to align with consumer demands and foster growth through sustainable practices. By joining forces with Grown Climate Smart, tea brands, shops, and salons can become part of a community of like-minded visionaries committed to leading the tea industry towards sustainability.